How will climate change affect you? Probably through water.

That’s the major message of a new World Bank report that finds the ways governments treat water can have a profound effect on the economy.

The Middle East, as much as ever, is the focus of international attention, but the obvious crises may be a distraction from deeper underlying issues.

People in developed countries rarely think of weather in life-or-death terms. But millions in the developing world have no choice but to do so. The global rich have stable governments, savings accounts, insurance, and more to fall back on when disaster strikes. People in poorer countries don’t, so they’re often faced with tough decisions in times of drought: Sell the only ox for food and plow by hand next year? Take the kids out of school and put them to work chopping firewood for extra cash? Abandon the farm and family to look for work in the city?

In 2015, the NGO Mercy Corps released some surprising findings from conflict management programs in the Horn of Africa. Interventions from 2013 to 2015 focused on building community-level cooperation, strengthening institutions, and enhancing resilience. The results indicate that natural resource management can be a key governance pillar to build around and that such cooperation can strengthen household resilience to climate and food security shocks. [Video Below]

Africa has its share of challenges, but it also leads the way in creative development responses. Take the Lake Tanganyika area in Tanzania. Daily life is hard. There are few roads. Cellphone service is patchy. You must travel by boat for seven hours to reach the nearest hospital. And if you have an obstetric emergency, there is no doctor in the village to help you.

Massive droughts and water demands from a world population projected to grow to 9 billion by 2050, translate to food insecurity and lack of water for agriculture. Securing Water for Food sources and invests in a portfolio of innovative solutions that help farmers use water more efficiently and effectively; improve water storage for lean times; and remove salt from water to make more food.

Sitting at my desk looking at bills to be paid, the first one on the stack is for the water company, emblazoned with the phrase, “Water is Life.” Yes, we all know that. But really, as my teenagers would say, “Duh, Mom. So what?”

Well, here’s the “so what” on this World Water Day 2016.