Back in 2005, as a part of the Coca-Cola Company Environmental Team, April Crow was a pioneer working on the concept of sustainable packaging. In the mid-2000s, despite stories on the great pacific garbage patch, ocean plastic waste was not high on policy or corporate agendas. April believed this was due to a lack of scientific data on the scale and threat of plastic waste. To fill this gap, April’s team partnered with Ocean Conservancy to convene leading scientists to help fill these knowledge gaps. Their research found the majority of marine plastic pollution stemmed from five Asian countries that lacked waste management infrastructure, which if fully in place, could reduce leakage by 45 percent. This insight raised a challenging question—how can companies and aid agencies bring funding to these markets to facilitate better infrastructure and prevent plastic leakage?

“There is one thing I think about a lot: how do you get people active on plastic waste? How do you structure having impact?”

Judith Enck discovered her interest in environmental activism when she interned in college for the New York Public Interest Research Group (NYPIRG) and was asked to lobby for the Returnable Container Act (commonly referred to as the Bottle Bill), which had stalled for 10 years. The difficulty she faced in lobbying for this relatively simple bill motivated her to return for a second internship. After graduation, she abandoned plans for social work or law school to return to environmental advocacy and quickly became the executive director of Environmental Advocates NY. The bill eventually became a New York State law in 1982 and has since prevented the unnecessary export or landfilling of billions of plastic bottles. Judith learned important lessons from that victory and has been making her mark on America’s waste policy ever since. 

Large pollution can come in small packages. This is the case with the small plastic pouches, called sachets, that constitute a major source of the plastic waste crisis plaguing the Philippines, a country ranked third in the world for ocean plastic leakage. Filipino consumers throw away a staggering 163 million of these difficult-to-recycle plastic packets each day, which adds up to about 60 billion a year, enough to carpet 130,000 soccer fields.

Waste banks are a cornerstone of Indonesia’s waste reduction efforts. Seeking to prevent plastic waste from getting burned or choking waterways, communities establish these places for people to bring plastic waste to be recycled. It only took a few months to see tangible results at the Bumi Daya Bersih waste bank in West Jakarta. In addition to collecting and sorting waste, the waste bank community is also contributing to waste prevention. A number of regular waste bank customers have started bringing empty plastic packaging that’s not intended to be recycled (yet) but instead refilled with high-quality home and body care products.

Plastic pollution has infiltrated every ecosystem in every ocean on the planet, but perhaps the most iconic organisms impacted are the whales. The problem is monumental. For example, consider the blue whale. Our most optimistic estimates put the global blue whale population size at about 25,000 individuals (down 89 percent since before commercial whaling began in 1911). Based on recent estimates, an amount of plastic waste equivalent to about 3.5 times the weight of the entire blue whale population is put into the ocean every year. That staggering figure alone is enough to make one feel, well, blue, but the devastating impact is underscored by the now-familiar images of deceased whales—their guts bursting with plastic bags or completely entangled in derelict or discarded plastic fishing gear.

After China issued its plastic waste import ban in January 2018, global plastic waste shipments were quickly rerouted to Southeast Asia, with Malaysia as a top recipient. Like bamboo sprouts after the rain, illegal plastic recycling facilities quickly popped up in Malaysia. To stay under the radar, some operators set up recycling plants and waste dumpsites in oil palm plantations. 

“What bothers me is that people tend to look at these rivers and these polluted beaches and think ‘somebody needs to clean it up’—that’s just completely wrong. Because not only is it almost impossible and inefficient, but it’s really not the solution. The solution is prevention,” says Tiza Mafira in the film, Story of Plastic, as she takes a boat trip down the polluted Ci Liwung River that flows through Indonesia’s capital city, Jakarta.

China’s 2018 National Sword Policy ended the country’s role as the recycling bin for the world’s post-consumer plastic scrap and threw global recycling markets into disarray. Reeling on the other side of the globe, American cities were forced to store, incinerate, or throw collected recyclables into landfills. Faced with a rapidly diminishing landfill capacity, China is consolidating and formalizing its domestic recycling industry, an expensive and daunting task.