Indonesia generates nearly 7 million tons of plastic waste each year but only 10 percent of that is recycled. The proportion is even lower in rural areas due to a lack of collection facilities. Waste is often burned or dumped on vacant land, and into rivers, lakes, and seas. 

With white sandy beaches, cerulean waters, and lush jungles, Indonesia’s Raja Ampat Islands are some of the world’s most beautiful islands—and currently under threat from a growing plastic waste crisis. Covering 40,000 square kilometers of land and sea off the northwest tip of West Papua, Raja Ampat lies at the intersection of the Indian Ocean and Pacific Ocean tides in a biodiversity hotspot known as the Coral Triangle. 

Attempts to reduce the amount of waste flowing into the ocean from Indonesia are having limited success.  

China, which threw global plastic recycling markets into disarray in 2018 with its Green Sword policy banning plastic waste imports, has been ratcheting up domestic regulations to reign in single-use plastics. In January of 2020, China’s National Reform Development Commission announced a stringent policy for a nationwide plastic bag ban by 2022. China is not alone. Bans and taxes on plastic bags are spreading around the globe and they might soon come to your neighborhood, if they haven’t already. 

Indonesia. Crystal blue waters, palm trees swaying in the wind, endless sandy beaches, lush tropical jungles, towering mountains, lakes, rivers, and more; all are images that may come to mind when you think of Indonesia. But like other Asian countries, Indonesia’s booming development and increased consumption have generated an immense amount of waste, particularly single-use plastics that are leaking into the ocean. 

In May 2009, I was traveling with researchers from the Shandong Academy of Agricultural Sciences to learn about rural water pollution. One of them realized it was Mother’s Day and decided to treat the 3 mothers in the group to a fishing trip. We soon pulled into a farm with rows of large concrete ponds filled with fish. This was my first introduction to the world’s largest aquaculture industry, where fish are farmed in ponds, reservoirs, and even rice paddies. China produces 50 million tons of seafood annually, far eclipsing the 0.5 million tons farmed in the United States.

Back in 2005, as a part of the Coca-Cola Company Environmental Team, April Crow was a pioneer working on the concept of sustainable packaging. In the mid-2000s, despite stories on the great pacific garbage patch, ocean plastic waste was not high on policy or corporate agendas. April believed this was due to a lack of scientific data on the scale and threat of plastic waste. To fill this gap, April’s team partnered with Ocean Conservancy to convene leading scientists to help fill these knowledge gaps. Their research found the majority of marine plastic pollution stemmed from five Asian countries that lacked waste management infrastructure, which if fully in place, could reduce leakage by 45 percent. This insight raised a challenging question—how can companies and aid agencies bring funding to these markets to facilitate better infrastructure and prevent plastic leakage?