During February’s Lunar New Year holiday, Vietnam Zero Waste Alliance coordinator Xuan Quach and her family were returning home to Thai Binh. When they were halfway home, Xuan’s brother nonchalantly tossed a plastic bottle out the window. Xuan opened her mouth to chide her brother, but was surprised when her niece scolded him, “Dad! Don’t contribute to plastic pollution!” Xuan grinned, knowing that all of her hard work educating the public about the dangers of plastic waste was paying off.