Breastfeeding may seem natural. Yet many women find it hard to get off to a good start with breastfeeding.  Sharp decreases in breastfeeding rates around the world reflect this continuing challenge. While most women still choose to breastfeed, many ultimately feel they have no other choice than to stop breastfeeding earlier than anticipated. In the UK, 80 percent of mothers surveyed said they stopped breastfeeding before they wanted to. Many women describe shattered expectations, feelings of deep sadness, guilt, and anger from their breastfeeding experience.